Also, the electric micromobility company spun off from Rivian, has started delivering its first product — the TM-B electric bike — after months of delays, with pricing starting at $3,500. The company, led by former Rivian and REI talent, is positioning the TM-B as a modular platform rather than a single fixed bike, with consumer and commercial variants built around the same core hardware.
Why a Rivian spinoff is making bikes, not cars
Also was created as a separate company specifically to chase the small, lightweight electric vehicle category — e-bikes, quads, and similar micromobility — that doesn’t fit Rivian’s own truck-and-SUV focus. The spinoff has since raised significant outside funding, reaching a reported $1 billion valuation on a $200 million funding round, independent of Rivian’s own capital. That structure lets Rivian’s engineering and manufacturing expertise seed a new category without diverting resources from its core vehicle lineup.
What $3,500 actually buys
The TM-B’s base pricing landed lower than its originally teased figure — Also had earlier referenced pricing closer to $4,500 before settling on the current $3,500 starting point. That price sits in premium e-bike territory, competing with established high-end brands rather than budget direct-to-consumer options, and reflects the modular design philosophy: the same base hardware is meant to support both the consumer bike and the company’s quad-style TM-Q vehicles, rather than each product being engineered from scratch.
The delay was the real story until now
Also unveiled the TM-B over a year ago, and the gap between that reveal and actual customer deliveries starting now has been the company’s biggest open question — common for hardware startups, but still a real credibility test. Shipping the first units doesn’t resolve every question about production scale or long-term reliability, but it does mark the point where Also moves from a funding-and-reveal story to an actual product company with real customers.
What it means for the e-bike market
A well-funded, Rivian-adjacent entrant with a modular hardware strategy adds a new kind of competitor to the premium e-bike space — one with automotive-grade engineering resources behind it, rather than a pure bicycle-industry background. Whether that translates into a meaningfully different riding experience for the $3,500 price point, versus established premium e-bike brands, is the question actual owners will start answering as deliveries ramp up.
