Alexa Smith

ebike-industry-shakeout-2026

Rad Power Isn’t The Only E-Bike Brand In Trouble — What’s Actually Driving The Shakeout

Rad Power Bikes, once North America’s largest e-bike brand with more than 350,000 units sold, told employees in late 2025 it faced significant financial challenges requiring operational cuts. That warning wasn’t isolated. Accell Group’s bankruptcy, a German component supplier’s insolvency, and founders returning to steady struggling companies all point to the same underlying pressure reshaping…

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